Comparing physical attraction to buying something seems far-fetched, doesn't it? Maybe yes, maybe not. It is not a comparison I would make personally, but I understand. Shopping means different things for every woman - a necessity, a sanctuary, a religion, a lifestyle, an adventure. Whatever the meaning of shopping in their lives, it remains important to them. Most men don't understand how relaxing something like walking around, trying fifteen things, and carrying big bags can be relaxing, but then it's a girl thing. We don't expect you to understand, but we will try to explain why (if you can call it that)... Online Shopping in Karachi
Scientists have spent a lot of time trying to understand women's seemingly irrational love for shopping. And if we believe their research, everything is in our genes. It is a primitive instinct, an instinct that we inherited from our ancestors. According to a study published in 2009 by Daniel Kruger, an evolutionary psychologist at the University of Michigan, it is only natural that women like to shop. The instinct goes back to the time when the male was mainly "the hunter" and the female "the gatherer". The men looked for prey, chased it and brought it back. Women pick fruits and vegetables. They picked up for those who were ripe and sweet, picked the best of the lot and brought it home.
So the next time you wonder why we love shopping so much, remember that even science recognizes that it's a genetic defect that we have to look for the best.
The first targets and actors of this online market, housewives, who no longer have to leave their homes. Their time spent on the Internet ranges from 4 to 12 hours daily. They are among the 5% of internet users who open e-commerce newsletters because it only takes a reduction or promotion to attract attention.
Because e-commerce means saving time and money. 52% of their online purchases also concern their children and their spouse... Online Shopping in Lahore
Payment security remains a blocking point. If Paypal payment is a guarantee, foreign sites raise the specter of piracy. Payment at reception is desired.
Women remain above all the pioneers of innovations. Half of the women questioned to engage in private sales and 36% use Groupon, LivingSocial or KGB deals. They are currently awaiting geolocation services to find the best offers nearby on sales websites between individuals. The confidence placed and the reduction in delivery costs work in favor of these sites.
On the other hand, social networks and online shopping in Karachi is not yet a good combination. Few want to share or publish on their purchases. 46% of women, on the other hand, would like to receive more personalized offer pushes.
The study cites as a model the new Pinterest platform which transforms photo galleries into online shopping in Karachi in which women are real followers.
But e-commerce is not just a female trend. If the study were done with men, their online shopping behavior would not be so distant. Everything is decided for the moment on a choice factor, wider for women.
The French buy more on the Internet at the expense of stores
Will the brain time available in everyday life be completely taken up by consumption? An OpinionWay study for Paris Retail Week sheds light on the new consumption habits of the French, who seem to indulge more and more in the joys of online shopping in Karachi, during their moments traditionally dedicated to relaxation.
It's no longer a surprise for anyone, digital is turning many parts of consumers' lives upside down. Among these, online shopping in Karachi continues to gain ground in consumer habits. OpinionWay survey for Paris Retail Week reveals that the French (39%) spend much more time than 10 years ago, indulging in shopping on the Internet to the detriment, a fortiori, of physical stores. In short, the principle of communicating vases, which is even more notable for the younger generations. Consume anywhere, anytime, in line with Atawad logic (any time, anywhere, any device), which has become the leitmotif of consumers. Half of the French people want to be able to shop at any time, especially young people aged 18 to 24 (78%).
In a way, it involves understanding the expectations of French people while respecting their privacy. A fragile balance, constantly changing and difficult to determine. In fact, for 85% of French people, the first asset of a brand is that it respects their privacy and only contacts them when they want to. They also expect brands to be present exactly when they need them (71%) because they know their expectations precisely (62%), but just as much as they exceed these expectations (64%) by offering unique experiences ( 57%).
Read: Advantages and Disadvantages of Online Shopping in Pakistan
What does science have to say about women's shopping?
While all of this may or may not be true (I reserve my comments on this for later), science is on our side and gives us a very valid and fundamental explanation for the itch to buy.Scientists have spent a lot of time trying to understand women's seemingly irrational love for shopping. And if we believe their research, everything is in our genes. It is a primitive instinct, an instinct that we inherited from our ancestors. According to a study published in 2009 by Daniel Kruger, an evolutionary psychologist at the University of Michigan, it is only natural that women like to shop. The instinct goes back to the time when the male was mainly "the hunter" and the female "the gatherer". The men looked for prey, chased it and brought it back. Women pick fruits and vegetables. They picked up for those who were ripe and sweet, picked the best of the lot and brought it home.
Men also like to shop, right?
Millennia later, the basics remain the same. If you send a man to shop, the chances of him going into the store and getting exactly what he needs are very high. At the same time, send a woman and she will search, search and search for the best possible option, buy a few other things along the way, and come out at least ten times happier with herself. We need to make sure that we offer our families and ourselves the best options available. We check the metaphorical fruits to see if they are ripe.So the next time you wonder why we love shopping so much, remember that even science recognizes that it's a genetic defect that we have to look for the best.
Women, true actors of e-shopping
Women are now all cyber buyers. 97% of them have already bought at least once on the Internet, spend five hours a week on merchant sites, and half of them buy online once a month. As a result, good deals are more than ever the watchword of e-merchants facing their customers... Online Shopping in PakistanHousewives, the real addicts to let no offers pass.
The factors of online shopping affecting women are multiplying: the freedom to buy or not, the absence of saleswomen behind them, the pleasure of the solitary purchase which replaced the group purchase and the impulsive behavior allowed by the simplified access to sites.The first targets and actors of this online market, housewives, who no longer have to leave their homes. Their time spent on the Internet ranges from 4 to 12 hours daily. They are among the 5% of internet users who open e-commerce newsletters because it only takes a reduction or promotion to attract attention.
Because e-commerce means saving time and money. 52% of their online purchases also concern their children and their spouse... Online Shopping in Lahore
The demanding and pioneering e-shoppers
Black spots: 71% of housewives are dissatisfied with delivery services for reasons of timing and cost, compared to 65% of women in general. The cost of delivery is often the main disruptor.Payment security remains a blocking point. If Paypal payment is a guarantee, foreign sites raise the specter of piracy. Payment at reception is desired.
Women remain above all the pioneers of innovations. Half of the women questioned to engage in private sales and 36% use Groupon, LivingSocial or KGB deals. They are currently awaiting geolocation services to find the best offers nearby on sales websites between individuals. The confidence placed and the reduction in delivery costs work in favor of these sites.
On the other hand, social networks and online shopping in Karachi is not yet a good combination. Few want to share or publish on their purchases. 46% of women, on the other hand, would like to receive more personalized offer pushes.
The "one-to-one", the absolute objective of the e-shops
Paradoxical say observers: Internet users are between respecting their personal information and the desire that traders know it by heart. The one-to-one is a process of personalization of purchases connecting interests with products. Amazon, already a follower of this principle, has increased its click-to-buy transformation rate.The study cites as a model the new Pinterest platform which transforms photo galleries into online shopping in Karachi in which women are real followers.
But e-commerce is not just a female trend. If the study were done with men, their online shopping behavior would not be so distant. Everything is decided for the moment on a choice factor, wider for women.
The French buy more on the Internet at the expense of stores
Will the brain time available in everyday life be completely taken up by consumption? An OpinionWay study for Paris Retail Week sheds light on the new consumption habits of the French, who seem to indulge more and more in the joys of online shopping in Karachi, during their moments traditionally dedicated to relaxation.
It's no longer a surprise for anyone, digital is turning many parts of consumers' lives upside down. Among these, online shopping in Karachi continues to gain ground in consumer habits. OpinionWay survey for Paris Retail Week reveals that the French (39%) spend much more time than 10 years ago, indulging in shopping on the Internet to the detriment, a fortiori, of physical stores. In short, the principle of communicating vases, which is even more notable for the younger generations. Consume anywhere, anytime, in line with Atawad logic (any time, anywhere, any device), which has become the leitmotif of consumers. Half of the French people want to be able to shop at any time, especially young people aged 18 to 24 (78%).
Make way for shopping moments
It must be said that digital, in particular via the success of smartphones, has been able to interfere in the calmest moments of everyday life, moments of relaxation or even simple dead times. So much so that now, "80% of French people have transformed a moment of relaxation into a moment of online shopping in Karachi, in the evening before going to bed more specifically, but also during television commercials, in waiting rooms or even in transport, during work meetings until the inevitable session at the hairdresser, " notes Frédéric Micheau, study director at OpinionWay during the presentation of the study in the premises of the BPI in Paris.A new relationship with brands
Furthermore, the OpinionWay study for Paris Retail Week shows that the French have a new relationship with brands, and above all with regard to the way they communicate with them. 38% would like advertising to know them better and offer them relevant offers only when they request it. Today, it is essential for brands to know their buying habits in order to offer more relevant and interesting offers. To seduce today, they must offer a new agreement contract with the consumer, based on respect for the will and needs of the consumer, a greater capacity for exchange, and more ethics, constituting by - there are as many foundations of increased trade.In a way, it involves understanding the expectations of French people while respecting their privacy. A fragile balance, constantly changing and difficult to determine. In fact, for 85% of French people, the first asset of a brand is that it respects their privacy and only contacts them when they want to. They also expect brands to be present exactly when they need them (71%) because they know their expectations precisely (62%), but just as much as they exceed these expectations (64%) by offering unique experiences ( 57%).
Read: Advantages and Disadvantages of Online Shopping in Pakistan
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